Senior Marketing Specialist (New York, NY)

Job title: Senior Marketing Specialist (New York, NY) Develop segment and marketing strategies and program plans to increase new sales and retention. Develop positioning, key messages, and reasons to believe for segment-related communication efforts. Oversee marketing collateral development and maintenance, including brochures, flyers, web and digital messaging, and direct marketing. Manage program budgets. Monitor and report to management on programs performance, response, and ROI to ensure that they meet program and financial objectives. Present recommendations for improvements. Compensation: $99,424.00/year Requirements: Masters degree in Marketing or closed related. 12 months of experience as a Marketing Manager, Purchase/Sales Manager or other managerial positions. Mandarin Required. How to apply: Mail resume to Nice Day Group Inc., Attn: Wanting Zhang, 430 Park Avenue, FL 19, New York, NY 10022.